At Blush Bunny Organics, we’ve always believed in transparency. In reading our labels, we thought our customers—our extended BBO family—would understand which products contained essential oils and which didn’t. We wrote it clearly. We highlighted it.
But we were wrong.
Not wrong in our intent—but in our assumption.
Recently, we discovered something that both humbled and shook us: many of you were buying all our products, even the ones with essential oils, assuming they were safe to use in Pregnancy as well—because you trusted us. Not just our ingredients. Us.
And that broke our hearts.
We realized that when someone places their trust in you, it shouldn’t come with conditions. It shouldn’t depend on reading the labels or ingredients. It should be solid, wholehearted, and doubt-free.
So even though some of our essential oil-based products were bestsellers—even though they brought us steady revenue—we’ve made a decision.
We’re letting them go.
- Because your trust matters more than profits.
- Because your safety and comfort are not negotiable.
- Because if we say we’re Pregnancy & Sensitive skin safe, we have to live that promise from top to bottom, no matter how difficult or inconvenient it is for us as a brand.
This isn’t a rebrand. This is a return—to clarity, to responsibility, to the bond we share with you.
From now on, Blush Bunny Organics will carry only products that are absolutely safe to use in Pregnancy and will be loved by sensitive skins.
Yes that means even in the first trimester of pregnancy—no essential oils, no room for doubt, no compromises.
It’s not the easiest path, but it’s the one that keeps our hearts light and our conscience clear.
Thank you for trusting us.
We promise to always deserve it.
With love,
The BBO Team
